SPEAKING OF SUSTAINABILITY
Hello friends, Can I have a minute for something important? It's about Modernplum and our conservation efforts. Did you know that textile waste is the second largest polluter of the environment behind fossil fuels and that the average person discards 70 pounds of textile material per year? I founded MP within this framework and Since our beginning in 2014, conservation has been the core of what we do, what we believe, and why we are in business.
I grew up in California where the environment is essential like breathing and beauty is derived from natural things. I also had an early awareness that we as a country really like to shop. Acquiring things is fun but there is a price to pay when things need replacing or are simply not interesting to own anymore. A cycle of consumption begins, and it is exhausting and distracting to the bigger picture while eroding natural resources, human capital, and money.
The pattern of consume-use-toss-landfill in the domestic textile industry is one that we hope to disrupt.
We are doing this by making linen goods of the highest quality while using the fewest resources possible. It is a goal which everyone who works here knows well. It's a challenge, but also provides great guidance when making decisions.
Using linen fabric is key to this credo. Linen is farmed from the flax plant and uses less water and soil nutrients than cotton. Worldwide, that is a huge deal for land conservation. Linen is also more durable and softer than cotton over time. I marvel at that. Much linen harvesting still needs to be done by hand. Imagine this material grown on the farm and hand harvested. I think this history of time and care imprints itself on the fabric. The fabric has a good soul.
To save more resources, we cut and sew our linens in-house which means we sew each item after an order has been placed. Taking this approach eliminates excess inventory and it ensures management of how we cut and preserve fabric remnants and schedule and pay our sewers. Packaging is purposefully minimal and we ship in boxes that are recycled, if possible. My husband Erik is great at finding boxes that need a second life! Resources are being used when needed, but only then, and not in excess.
I believe that the history of a thing, from start to finish, infuses it with character, beauty and functionality, if carefully designed and made. A product can be just another thing to put in your home, but it can also become much much more. They can become keepsakes you'll love and use for years, and perhaps not throw out or replace. This is the sustainable spirit of Plum.