Hello friends, can I take a few minutes to talk about something important? It's about the home textile industry and landfill textile waste which is a global environmental issue. I founded Plum in 2014 as a response and remedy. Conservation is at the center of what we do, what we believe, and why we are in business. I think this approach toward making sustainable goods is due to growing up in California where the environment is as integral to daily life as breathing and beauty is derived from natural things. Also, an early awareness of over-consumption in how we buy, use and discard consumer goods in this country. Acquiring things is fun, but buying becomes endless when things wear out, break or are simply not interesting to own anymore. This is exhausting and distracting to the bigger picture, it erodes natural resources, human capital, and our money.
The pattern of consume-use-toss-landfill in the domestic textile industry is one that we hope to disrupt.
We are doing this by making linen goods of the highest quality and durability while using the fewest resources possible. It is a goal which everyone who works here knows well. It's a challenge, but also provides great guidance when making decisions. Using linen is key to this credo. Linen is farmed from the flax plant and uses less water and soil nutrients than cotton. Worldwide, that is a huge deal for land conservation. Linen is also more durable than cotton yet still very soft. Even softer than cotton, actually. I marvel at that. Much of the harvesting needs to be done by hand. The hand work contributes to its expense, but there is something kinda lovely about that. Imagine this material grown on the farm and hand harvested. It takes time and care to do these things which are imprinted into the fabric. The fabric has a good soul.
To save more resources, we cut and sew our linens in-house which means we sew each item after an order has been placed. Taking this approach eliminates excess inventory. This also ensures that we can manage how we cut and preserve fabric remnants and how we schedule and pay our sewers. Packaging is minimal on purpose and we ship in boxes that are recycled, if possible. My husband Erik is great at finding boxes that need a second life! All of these things ensures that natural and human resources are being used when needed, but only then, and not in excess.
Everything on this earth has an origin and a story. I believe that the history of a thing, from start to finish, infuses it with character, beauty and functionality, if designed well. Sure products can be just something to put in your home, but they can become much more than that. They can become keepsakes that you'll want to have for many years, and perhaps not throw out or replace. This is the sustainable spirit of Plum.