Our Credo

Through sustainably made linen goods, we create home spaces and experiences that encourage connections to self and community while also honoring the environment in which we live.

Speaking of Sustainability

Speaking of Sustainability

Hello friends, can I take a few minutes to talk about something important? It's about the home textile industry and landfill textile waste which is a global environmental issue. I founded Plum in 2014 as a response and remedy. Conservation is at the center of what we do, what we believe, and why we are in business. I think this approach toward making sustainable goods is due to growing up in California where the environment is as integral to daily life as breathing and beauty is derived from natural things. Also, an early awareness of over-consumption in how we buy, use and discard consumer goods in this country. Acquiring things is fun, but buying becomes endless when things wear out, break or are simply not interesting to own anymore. This is exhausting and distracting to the bigger picture, it erodes natural resources, human capital, and our money.

The pattern of consume-use-toss-landfill in the domestic textile industry is one that we hope to disrupt. 

We are doing this by making linen goods of the highest quality and durability while using the fewest resources possible. It is a goal which everyone who works here knows well. It's a challenge, but also provides great guidance when making decisions. Using linen is key to this credo. Linen is farmed from the flax plant and uses less water and soil nutrients than cotton. Worldwide, that is a huge deal for land conservation. Linen is also more durable than cotton yet still very soft. Even softer than cotton, actually. I marvel at that. Much of the harvesting needs to be done by hand. The hand work contributes to its expense, but there is something kinda lovely about that. Imagine this material grown on the farm and hand harvested. It takes time and care to do these things which are imprinted into the fabric. The fabric has a good soul.

To save more resources, we cut and sew our linens in-house which means we sew each item after an order has been placed. Taking this approach eliminates excess inventory. This also ensures that we can manage how we cut and preserve fabric remnants and how we schedule and pay our sewers. Packaging is minimal on purpose and we ship in boxes that are recycled, if possible. My husband Erik is great at finding boxes that need a second life!  All of these things ensures that natural and human resources are being used when needed, but only then, and not in excess.

Everything on this earth has an origin and a story. I believe that the history of a thing, from start to finish, infuses it with character, beauty and functionality, if designed well. Sure products can be just something to put in your home, but they can become much more than that. They can become keepsakes that you'll want to have for many years, and perhaps not throw out or replace. This is the sustainable spirit of Plum. 

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Our Muse: Finn Juhl's Home

Our Muse: Finn Juhl's Home


This is the Finn Juhl house that is situated in Denmark within a day's drive of Copenhagen. It belonged to Finn Juhl (1912-1989) who was trained as an architect but made his living and his notoriety making furniture. Juhl's furniture is still being produced and this home is open to the public as a museum. More information on Juhl can be found here. There is also a book from 2014 called Finn Juhl and his Home which would make great bedside reading.

In his lifetime, he only designed and built a few homes, this being one. This home is not large, nor fancy, nor really very comfortable in a big, easy chair kind of way. It has a small kitchen. But what it lacks in comfort and space, it has in spades something important: the presence of Mr. Juhl himself. Now as a furniture maker, it makes sense that many of the furnishings are his creations. Tables and chairs are abundant. Their sinuous components, bent and turned in real elegance that depicts these pieces as carefully made and considered, and an extension of the spirit of Juhl. When designing, he took measurements of his own body to make proportions in his work. Looking around the home, I can get to know the maker. There are also many books which form another unique portrait of the likes, dislikes, and various interests of the their owner. What is not here are a lot of extras that tend to go with having a home and the inevitable desire to fill it up: souvenirs, magazines, extra accessories, and the like. There aren't a lot of textiles and pillows around either, because maybe these things weren't important to him. It's just the good essentials according to Mr. Juhl. That's the great thing about having a home--you get to make all the decisions.

How beautiful and freeing and calming to just say no to the urge to fill one's home with unessential things. No to the latest trend and no to what's in style, also no to the color of the year (if you don't love it). That's a huge load off which frees up more valuable head space for other things. There is more time, energy and dollars to enjoy your life in other ways. That is our philosophy here at Plum, and one that we consider each time a new design or product is introduced. In Denmark, this approach toward home is ingrained in the culture. There are many take aways in living well from Scandinavia, this being a really big one, I think.

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Essential Things

Essential Things

It must be a springtime thing, but I've been considering the idea of paring down my interiors and living only with essentials lately. Living with just essentials makes great sense since its a way of simplifying choices, streamlining, and living with less. Daily life is complex and this gives the day some order and space. Everyone thinks differently about what essentials are exactly. But for me, an essential item is something that is needed, functional, and durable. Also it must be versatile and multi-purpose. It should last a very long time with a design that is timeless and enduring. Good essentials don't need a second thought or need replacement very often which frees up head space for other things. Some of my favorite good essentials are basic white hand soap, flour sack dishtowels, and chapstick. I also like my Plum pillowcases and Anna duvet. For these and others, we sew linen material which is natural, strong and soft, and it has a history as old as the bible. Linen's connection to human history makes me feel connected to something that is intangible but very real. Living with linen is grounding in a way that other fabrics are not, I think.

Anna bedding is our most foundational collection which includes sheeting, duvets, pillowcases, and shams. Each piece is cut and sewn individually and made to order by us in Chicago. White, cream or natural oatmeal are neutrals that look fresh and modern by themselves or provide a base where colored or textured blankets and pillows can be added. The design is minimal with simple purl edging around all raw edges. Really, the design is to let the glorious purity of the linen shine. Anna duvets are finished with minimal knife edging and a zipper. We have found that the zipper looks neater than buttons and does not distract from the minimalism of the line. Anna is one of our first bedding designs that is totally compatible  with other items in our line. However the Anna pieces are used, they are just really good essentials. Anna has been in our line since the start, and I can't see it ever going away. The items pictured above are from left to right: Anna pillowcase, duvet, and shams.

Go to the Anna Collection

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