Our Credo

Through sustainably made linen goods, we create home spaces and experiences that encourage connections to self and community while also honoring the environment in which we live.

Speaking of Sustainability

Speaking of Sustainability

Hello friends, Can I have a minute for something important? It's about Modernplum and our conservation efforts. Did you know that textile waste is the second largest polluter of the environment behind fossil fuels and that the average person discards 70 pounds of textile material per year? I founded MP within this framework and Since our beginning in 2014, conservation has been the core of what we do, what we believe, and why we are in business.

I grew up in California where the environment is essential like breathing and beauty is derived from natural things. I also had an early awareness that we as a country really like to shop. Acquiring things is fun but there is a price to pay when things need replacing or are simply not interesting to own anymore. A cycle of consumption begins, and it is exhausting and distracting to the bigger picture while eroding natural resources, human capital, and money.

The pattern of consume-use-toss-landfill in the domestic textile industry is one that we hope to disrupt. 

We are doing this by making linen goods of the highest quality while using the fewest resources possible. It is a goal which everyone who works here knows well. It's a challenge, but also provides great guidance when making decisions.

Using linen fabric is key to this credo. Linen is farmed from the flax plant and uses less water and soil nutrients than cotton. Worldwide, that is a huge deal for land conservation. Linen is also more durable and softer than cotton over time.  I marvel at that. Much linen harvesting still needs to be done by hand. Imagine this material grown on the farm and hand harvested. I think this history of time and care imprints itself on the fabric. The fabric has a good soul.

To save more resources, we cut and sew our linens in-house which means we sew each item after an order has been placed. Taking this approach eliminates excess inventory and it ensures management of how we cut and preserve fabric remnants and schedule and pay our sewers. Packaging is purposefully minimal  and we ship in boxes that are recycled, if possible. My husband Erik is great at finding boxes that need a second life!  Resources are being used when needed, but only then, and not in excess.

I believe that the history of a thing, from start to finish, infuses it with character, beauty and functionality, if carefully designed and made. A product can be just another thing to put in your home, but it can also become much much more. They can become keepsakes you'll love and use for years, and perhaps not throw out or replace. This is the sustainable spirit of Plum. 

Read more about our sustainability measures by following this link.

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Our Muse: Finn Juhl's Home

Our Muse: Finn Juhl's Home


This is the Finn Juhl house that is situated in Denmark within a day's drive of Copenhagen. It belonged to Finn Juhl (1912-1989) who was trained as an architect but made his living and his notoriety making furniture. Juhl's furniture is still being produced and this home is open to the public as a museum. More information on Juhl can be found here. There is also a book from 2014 called Finn Juhl and his Home which would make great bedside reading.

In his lifetime, he only designed and built a few homes, this being one. This home is not large, nor fancy, nor really very comfortable in a big, easy chair kind of way. It has a small kitchen. But what it lacks in comfort and space, it has in spades something important: the presence of Mr. Juhl himself. Now as a furniture maker, it makes sense that many of the furnishings are his creations. Tables and chairs are abundant. Their sinuous components, bent and turned in real elegance that depicts these pieces as carefully made and considered, and an extension of the spirit of Juhl. When designing, he took measurements of his own body to make proportions in his work. Looking around the home, I can get to know the maker. There are also many books which form another unique portrait of the likes, dislikes, and various interests of the their owner. What is not here are a lot of extras that tend to go with having a home and the inevitable desire to fill it up: souvenirs, magazines, extra accessories, and the like. There aren't a lot of textiles and pillows around either, because maybe these things weren't important to him. It's just the good essentials according to Mr. Juhl. That's the great thing about having a home--you get to make all the decisions.

How beautiful and freeing and calming to just say no to the urge to fill one's home with unessential things. No to the latest trend and no to what's in style, also no to the color of the year (if you don't love it). That's a huge load off which frees up more valuable head space for other things. There is more time, energy and dollars to enjoy your life in other ways. That is our philosophy here at Plum, and one that we consider each time a new design or product is introduced. In Denmark, this approach toward home is ingrained in the culture. There are many take aways in living well from Scandinavia, this being a really big one, I think.

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Essential Things

Essential Things

It must be a springtime thing, but I've been considering the idea of paring down my interiors and living only with essentials lately. Living with just essentials makes great sense since its a way of simplifying choices, streamlining, and living with less. Daily life is complex and this gives the day some order and space. Everyone thinks differently about what essentials are exactly. But for me, an essential item is something that is needed, functional, and durable. Also it must be versatile and multi-purpose. It should last a very long time with a design that is timeless and enduring. Good essentials don't need a second thought or need replacement very often which frees up head space for other things. Some of my favorite good essentials are basic white hand soap, flour sack dishtowels, and chapstick. I also like my Plum pillowcases and Anna duvet. For these and others, we sew linen material which is natural, strong and soft, and it has a history as old as the bible. Linen's connection to human history makes me feel connected to something that is intangible but very real. Living with linen is grounding in a way that other fabrics are not, I think.

Anna bedding is our most foundational collection which includes sheeting, duvets, pillowcases, and shams. Each piece is cut and sewn individually and made to order by us in Chicago. White, cream or natural oatmeal are neutrals that look fresh and modern by themselves or provide a base where colored or textured blankets and pillows can be added. The design is minimal with simple purl edging around all raw edges. Really, the design is to let the glorious purity of the linen shine. Anna duvets are finished with minimal knife edging and a zipper. We have found that the zipper looks neater than buttons and does not distract from the minimalism of the line. Anna is one of our first bedding designs that is totally compatible  with other items in our line. However the Anna pieces are used, they are just really good essentials. Anna has been in our line since the start, and I can't see it ever going away. The items pictured above are from left to right: Anna pillowcase, duvet, and shams.

Go to the Anna Collection

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